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Peter Rubissow
Second Generation Vintner- General Manager
Peter Rubissow leads the next generation Rubissow wine company,
embarking on the adventure of reinventing his family brand in the
spirit of the future. As sales director for the old brand, and
general manager for the new, Peter continues to blend a livelihood in
wine with the passions of his early life: music and the outdoors.
Born in 1961 and raised in San Francisco, Berkeley and Europe, Peter
studied jazz composition at Boston's Berklee College of Music, and
then soil science and ski racing at Colorado State University. As a
young man, he worked as a farm hand on Mt. Veeder's trailblazing
Veedercrest Vineyards, and later with his father during the lay out
and planting of Rubissow Vineyards in the 1980s, learning from the
ground up from seasoned Mt. Veeder foreman Enrique Villalobos and
trusted advisor Andre Tchelistcheff. Throughout the 90s and early 00s
Peter travelled the nation building a loyal brand following amongst
sommeliers, chefs, restaurant staff and retailers. Ultimately this
led to he and his sister partnering to acquire and reinterpret their
father’s brand. He currently lives in San Francisco with his fiancée,
but sees Mt. Veeder as his true home. He believes that, in an era of
impersonal, industrial-scale farming and wine production, a small
family vineyard expresses the heart and soul of wine. “It's about
regionality of taste, personality of place, and the dedication of
those who steward and work the land” he says. “Making small lots of
locally produced wines is deeply satisfying to me. It's a way to
share the mystery and beauty of the land, one sip at a time."
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