Peter Rubissow
Second Generation Vintner- General Manager
Peter Rubissow leads the next generation Rubissow wine company, embarking on the adventure of reinventing his family brand in the spirit of the future. As sales director for the old brand, and general manager for the new, Peter continues to blend a livelihood in wine with the passions of his early life: music and the outdoors. Born in 1961 and raised in San Francisco, Berkeley and Europe, Peter studied jazz composition at Boston's Berklee College of Music, and then soil science and ski racing at Colorado State University. As a young man, he worked as a farm hand on Mt. Veeder's trailblazing Veedercrest Vineyards, and later with his father during the lay out and planting of Rubissow Vineyards in the 1980s, learning from the ground up from seasoned Mt. Veeder foreman Enrique Villalobos and trusted advisor Andre Tchelistcheff. Throughout the 90s and early 00s Peter travelled the nation building a loyal brand following amongst sommeliers, chefs, restaurant staff and retailers. Ultimately this led to he and his sister partnering to acquire and reinterpret their father’s brand. He currently lives in San Francisco with his fiancée, but sees Mt. Veeder as his true home. He believes that, in an era of impersonal, industrial-scale farming and wine production, a small family vineyard expresses the heart and soul of wine. “It's about regionality of taste, personality of place, and the dedication of those who steward and work the land” he says. “Making small lots of locally produced wines is deeply satisfying to me. It's a way to share the mystery and beauty of the land, one sip at a time."